One of the most common questions about product creation is, “How do I come up with an idea for a product that will sell?”
So I want to give you a few different methods that you can use to generate ideas for information products that your market will want to buy.
1. Prospect Surveys
One of the best ways to find out what your market wants is to simply ask. If you have an existing group of people (a subscriber list, a FaceBook group, etc.) you can ask them to complete a survey and reward them for doing so.
You can use Survey Monkey or a free WordPress plugin to create a simple, 2 to 3 question survey to get a better idea of what they want to learn; what they’re struggling with; what’s preventing them from getting the results that they want.
To get a better response, you can offer an “ethical bribe” for completing the survey like a special report or a video.
You can also add a survey to your followup series for prospects who didn’t purchase and ask what concerns and objections they have about getting started with your product.
2. Forums and Groups
You can go to any kind of forum, FaceBook group, etc. where people in your niche hang out. Look for threads that have a lot of comments and find out what their pain points are and common questions they ask.
Make a list of the the biggest questions about a specific topic and answer them all in your product.
3. The ClickBank Marketplace
ClickBank is one of the biggest online marketplaces for information products in multiple niches. If you’re just in the IM niche, you can also go to JV Zoo and WarriorPlus to do your market research.
You can see which products are selling the best, reverse engineer the sales process, and create a similar product.
You can see what type of hooks they use to get insight on how to craft your own hook for that type of product.
If you choose a topic for a product that the market is already buying, it takes the guess work out of the equation.
Don’t try to reinvent the wheel, just find out what your market wants and sell it to them. :o)
To your product creation success!
If you want to learn how to create profitable products, check out my:
It’s a multi-media course that shows you how to:
- Create your own multi-media course
- Set up your order-pulling sales funnel
- Build your membership site
- Set up your affiliate resource page
- Launch your product and get affiliates to promote
You get over 4 hours of over-the-shoulder video training, audios, and PDF checklists to keep you on track.
Just think…you could have your own money-getting product launch in six weeks from right now…