The Easiest, Most Effective Squeeze Page for Building an Opt-In List and Making Money Fast
by Derrick VanDyke · June 27, 2009
One of the big attractions of affiliate marketing is that somebody else (the product owner) does all of the product creation and customer support work, while you just get paid. That’s a great business model for you. But having your own site makes things easier and more profitable, because it allows you to build a list.
I’m going to show you how to set up a simple squeeze page, with minimal effort. In fact, I’ve boiled it down to a few steps that anyone can follow.
The purpose of a squeeze page is to collect the visitor’s email address. It’s called a “squeeze page” because there is only one course of action they can take on the page-opt in to your list. In other words, you’re squeezing an email address out of visitors who opt in.
The system that I’m about to show you is designed to maximize opt-in conversions and affiliate sales with the least amount of effort.
The Gatekeeper
The gatekeeper is a simple, fast-loading squeeze page that is perfect for direct response advertising. Basically, you use the merchant’s headline and bullet points to create your own squeeze page. When someone subscribes, you redirect him through your affiliate link straight to the affiliate product sales letter. Think about how elegant this is…you get to capture leads and make money, and you don’t have to offer a free item!
Tip: If the merchant has a squeeze page, use the squeeze page bypass trick in my “Covert Affiliate Tactics” report.
Your headline should come from the main benefit of the affiliate product you’re recommending. In almost all cases, you can find that in the main headline on the product sales page. Simply put your own slight angle on that headline and you’ll have the headline for your squeeze page.
Then add a line that says something like, “Get this amazing information within seconds from right now…”
Two small twists that can help conversions:
- Say the offer is available for a limited time only, which adds some urgency to sign up right away, and make the claim true when..
- You offer a “bonus” of “FREE marketing information, tips and resources”…which is your mailing list
When somebody signs up, redirect him straight to the merchant’s product sales page. Have your autoresponder give subscribers links back to merchant’s website, and remind them that they’ll be receiving lots of great information and tips from you.
The system is simple:
1. Your visitors will enter their name and email address and submit the form to receive the free information. You can also set an affiliate cookie with an image tag (read my “Covert Affiliate Tactics” report).
2. The new subscriber is added to your list and sent directly to the merchant’s salesletter. If they purchase the product, you get the commission.
3. They will immediately receive your first email with your welcome letter and a link back to salesletter of the product you are promoting.
This method works best if you’re NOT using verified opt-in because it appears to be the same website if you redirect prospects straight to the merchants sales page. If you’re sending highly targeted traffic to a Gatekeeper squeeze page, you should see high conversion rates both for opt-ins and affiliate sales.
To your success!
Derrick
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Thank you Derrick, for such a wealth of helpful information! I’ve bookmarked this page and will definately be using it again in the near future!
What a great article. I have done what the person ahead of me has done and book marked the article. It is hard to find things that you can use with out hassle of some sort.. I appreciate that. Sure other do also.
Thanks Derrick