Six Steps to Six Figures in 2010
Step 1: Create a Lead Generation System
It doesn’t matter if you use a squeeze page, a popup, or an exit popover. You NEED something valuable to give your visitors to get them on your list so you can follow up and make more sales. Then you need to split test your opt-in page until you’re getting at least 40% conversion. If you’re not getting that, you need a new lead magnet.
Step 2: Create a Front-End Offer
If you’re an affiliate, you still need to sell your own products so you can separate your buyers from the rest of your list. Then you can send multiple emails for the same product and automatically remove customers from your prospect list when they buy. You can’t do that if you’re just sending traffic to an affiliate sales page.
Step 3: Set up an Affiliate Program
Unless you want to spend four hours every day just to get a few hundred visitors a week, you need to use leverage in your business. You need to get other people to send you traffic so you can concentrate on marketing. You also need to give your affiliates the right tools and instructions to promote for you. You don’t have to land big JV deals either. You can get a lot of traffic from 100 affiliates who each send you 10 visitors a day.
Step 4: Recruit Affiliates
This is something you’ll do on a regular basis. At first, you may have to swap ads with other marketers to get them to promote. But if you set it up right, every visitor they send you can potentially become an affiliate. Add followups that promote your affiliate program to your subscribers and customers. Add affiliate information to your download pages. Give your affiliates incentives to promote and bring you more affiliates.
Step 5: Add Upsells to Your Offer
At this point, a lot of marketers would create another front-end product. But that’s a big mistake. The biggest cost of any business is the acquisition of customers. So you want to get the most value from your customers while they’re in the buying mode. You should split-test your offers until you’re satisfied with the visitor value of your site. Then you can use that as leverage to get more affiliates to promote.
Step 6: Add a Continuity Program
Membership sites and monthly services bring in consistent income, month after month. No matter what people say, it does take a lot of work to do it right and keep your members happy. So creating a membership site is something you should put a lot of thought into. And if you already have a customer base, it’s easy to find out what they want – just ask.
So where do you get started?
If you’re brand new to Internet Marketing, you need to start with the basics and get the real facts about making money online. Affiliate Cash Secrets 2010 is all new content and contains everything I know about building a list and making money from scratch.
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To your success!
Derrick Van Dyke
Very interesting information. I like what you said about the magic bullet being made up, because it’s true.
Hi Derrick,
Nice email to get me to this article. But, the motives of the product you refer to, and your’s, are very similar. They each lead you to their own product at the end of the day
. The only difference, they’re making a heck of a lot more!
Thanks Derrick,
Great tips and resources as always…..
Thanks again,
Roy
Wow, awesome information for the affiliate minded marketer,
thanks soooo much
Hi Derrick,
We represent steel firms (distributor) and build steel frame homes/buildings (general contractor).
With such a product (cost/size) and distributed area of clients, we find your recommendation of having marketing affiliates is right on. We encourage and train our affiliates, have gained some friendships out of these affiliates and find that we have great control of what we release to them (prevent improper/illegal use of our data).
Use of affiliates has increased our sales and contacts for potential sales. We now have affiliates in NY, GA, IL, LA, CA and several overseas locations.
Hey Derrick
what you just described is the exact same business model I use…
it’s the only business model that has produced a growing income for me and it’s a lot easier then some of the other business models around online
also if you don’t have your own continuity program, you can also find a good one to promote as an affiliate
all the best,
Jeff Bode
Good point on the continuity program Jeff. You can start out selling other people’s products on the back end. But I still recommend selling a low-cost, front-end product even as an affiliate because that gives you the leverage you need to get affiliates and JV partners to promote for you.
YOU HIT THE NAIL ON THE HEAD………..
I appreciate the advice and guidance. I am relatively new at Internet Marketing and decided to be your Affiliate because I think you offer great incentives for your affiliates and your products are good as well. Right now I am promoting Affiliate Cash Secrets like crazy in my campaigns. Thanks again for the help and support!
-Hitesh
Thank you Hitesh!
Hey Derrick , I am in the middle of developing my own Affiliate Program! I am just still not sure what is a good product and what my visitors are interested in!
Would you plz tell tell me how to discover what my blog visitors would pay for?!
some hints from you could open my eyes and lead me to better understanding!
Thanks for the good post and the tips.
Hesham, add a popover to your blog and split test two different free offers. The one that gives you the most leads is the winner. If your conversion rate is low (15% to 25%), test the winner against another offer and so on until you’re satisfied with the results. I consider a good opt-in rate to be 40% to 50% and that’s what I get on most of my squeeze pages.
Soooo true. Everybody’s always looking for a Magic Bullet, Magic Product, or Magic Formula! There ain’t one. These six steps will get you there, you just must take them – over and over. That’s all there is.
Some interesting comments. It’s true what you said in your e-mail. I am very tired of all the nit-wits trying to sell me the same crap over and over. It’s annoying and I don’t like having to set up new e-mail accts to avoid them for a short time.
Hi Derrick!
I am a Children’s Book Author(The Bogie Files). What is the best way to get people to know about my book, and how do I get them to purchase? Please check out my website site. That is where my book is currently being sold. I would love any advice you have.
Thanks,
Kim
http://www.Thebogiefiles.com,
Kim, not to discourage you, but if your goal is to make a living online, selling children’s books is not a good market to be in. I would go into a passionate market like making money, losing weight, health & fitness, or dating & relationships and then sell the book to your existing list for fun.
But if this is just a hobbie, I would suggest you ditch the Flash intro, put up a squeeze page and give away a free chapter or a short story. Get people onto a list, get them to like you, and then sell the book. And you could sell other related affiliate products to your subscribers.
Remember, list building is the key.
Derrick, I’ve been trying to learn SEO to get organic traffic. You don’t include that in the six. I’d love to ignore SEO and google’s whim. Pleaser advise.
Here’s my question – I have a Ginormous number of followers on Twitter, and am just now getting around to monetizing them. What’s the best way you know of to steer ‘em into my autoresponder lists? Or is there some better way? Any suggestions welcome.
Sam, Twitter is not a source of targeted traffic. But the people who are responsive are most likely interested in generating traffic and building an email list. Always drive traffic to a squeeze page so you can follow up and make more sales. This free squeeze page get’s a 54% opt-in rate.
Thanks, Derrick.
Sounds so simple, only 6 steps, but lots of details to put into place! You have certainly mastered this.
As always I Look forward to reading your content you have helped me in my everyday steps , I am still learning .But thanks to you I am doing better than I was last year this time. Thanks again Isaiah Campbell
Great advice. Drawing people to your website is a must
Ian
Great info in the article, and while the software sounds excellent, i know it’s not something i’m prepared to use now so i’m going to not get it now. I just got your listbuilding system and ACS 2010 so i’ll only focus on getting a list started, nothing else no matter how good it sounds. That’s my approach in this new year, single focus. once i have even a small list i can look into other new and shiny things. I’m going to market the listbuilding system that you’re setting up for me heavily and work it til a list and some income is produced.
Leonard, that’s a smart plan. You don’t have to complete all six steps before you start promoting. You can bolt things on as you go along. But don’t go on to other things until you have a well oiled machine like the one I’ve described.
What about using Social Media for lead generation?
Alan, social media is a source of traffic – not leads. People are there to socialize. You need to get people out of that mode and onto you list so you can get them focused on what you’re doing.
Yes sir, that’s so true. I waited far too long to start building my lists. Left more money on the table than I could probably count over the last few years. No more of that. Excellent advice, Derrick!
Mr. VanDyke,
I appreciate one thing in you and from you that does not come handy with any of the countless and unscruplous internet marketers, “being upfront.”
I always ask the same practical question, “if the system is indeed ‘magic bullet”, not only of these selfish and misleading gurus will ever talk about it let alone publish it.
Keep up the faith, you can’t go but up.
Thanks.
Derrick,
Thanks for the tips!
Cheers,
Drew
I do not know where to start any thing?
John, start with this.
Derrick, if you were starting out brand new, knew absolutely nothing, but knowing what you know now, what would you consider a stronger starting point IE:
1.Owning your own product?
2.Owning your own website traffic program?
Glen, in response to…
If you’re referring to some kind of viral traffic site like “Viral URL” then I’d say either would get you started because you’d have the leverage to get other people to promote for you.
Personally, I think MOST “traffic programs” are great for the owner and a waste of time for the end user. That said, you CAN get a little traffic from SOME of these programs. But you have to get them out of the “program” and onto your list.
If I were starting over, I’d get a resell rights product, set up an affiliate program and pay 100% commission to get affiliates to send me traffic. I’d send that traffic to a squeeze page with something cool that my affiliates can give away.
Plain and simple.
Derrick;
I guess it’s confession time. I was using ACS for quite a while and for some reason, got side tracked and didn’t pay for the membership and it lapsed.
BIG MISTAKE. I want to thank you for keeping my name on your list for the follow-ups so I could see this post. Informative as always.
If anyone else reads this, join Derrick in ACS because through my experience, he is the only one out there offering the complete package.
Sheepishly I will admit I am renewing for ACS in 2010.
Thanks again Derrick.
George
Hi Derrick,
I think that is all there is to it anyway. Great brief.
After making too many blunders buying guru’s lies. I guess it is time to start all over again. I am using this exact business model as a guide. Thanks a great deal for the info and by the way, can you recommend any website builder that you trust to me. I want to build a professional looking review website and i need someone competent to do that for me. Thanks!
Samson, I build my own websites. So I don’t have any recommendations. But when you outsource on Rentacoder, you don’t pay until you’re satisfied.
Hi Derrick
Thanks for the always excellent topics and to the point articles. I can say that your tactics and advice works well, even if one has to find the best way himself. May I suggest to consider also preselling as this helps to increase conversion and final sales. Also tracking to know what works best and then refining is a good idea. Last, use web 2.0 and article writing to further promote the preselling sites to your affiliate products.
Kind reageds – Martin
hi derrick,
as always, another good source of information from you. my questions is….how do you know what to use for an upsell and downsell? is there a certain price range you recommend?
thanks,
john b